Strategic Moose Consulting

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
– Maya Angelou

For over 30 years, I have been supporting employers and clients with their communications, marketing, and operational projects. Supporting them by understanding how to REACH audiences, clarifying how to RELATE to them and most importantly, advising on how to MOVE them. Doing this requires insightful research, captivating narratives, strategic outreach, and great teamwork … and I love every minute of it.

Delivering Strategic Projects, Together.

Operations & Reputation Management

Operational excellence and brand integrity are two sides of the same coin. Whether I have supported on streamlining internal workflows, advancing high-impact operational projects or safeguarding your public image with proactive reputation and crisis management, our success completely depends on maintaining or building trust with your stakeholders.

Media & Public Relations

In a world of constant noise, who tells your story, and how they deliver it, matters. When your level of influence determines whether you have a seat at the table or are on the menu, our work goes beyond traditional PR and media relations to build your influence and align your organization with the relevant conversations of today, and values of your audiences.

Strategic Marketing & Digital

When your agencies and channels work in silos, your message gets diluted and your budget goes to waste. Stop competing with yourself. Coordinated marketing and communications aligns every touchpoint to create a single, powerful brand voice that maximizes investment. Our proven approach to integrating teams will work to reach the right people, where they are, and with the message they want to hear.

Portfolio | A Few Key
Projects Delivered with Amazing Employers & Clients.

Energy Tomorrow Advertising Campaign
Engage Canadians not with boring industry
numbers, but on shared values.

Global Destination Sustainability Index
Benchmark a destination’s tourism sustainability and build global credibility.

Tervita Corporation
Unify and rebrand 12 independent companies into one entity for IPO.

World Cup of Hockey 2028 Bid
Organize a coordinated response to the 200-page RFP, and knock it out of the park.

Rick Hansen and the 2010 Olympic Games
Maximize the opportunity to elevate accessibility and inclusion on a world stage.

Flying Through COVID-19
Elevate public affairs influence so this “David and Goliath” story garners attention, and funding.

About Moose

Lorèn is a passionate executive with a consultant mindset and over 35 years of experience within public, private and not-for-profit employers/clients across Canada and the United Kingdom.

She is proud to be recognized as an authentic, performance-based leader who builds inclusive, motivating teams, and affects positive change for your organization while over-delivering on your expectations.

Past Employment Experience
Sr. Director Communications & Sustainability | Tourism Calgary, Calgary
Managing Partner | NATIONAL Public Relations, Calgary/Vancouver Offices
Sr Manager, Brand, Marketing and Research | Canadian Association of Petroleum Producers , Calgary
Manager, Brand and Marketing | Tervita Corporation, Calgary
Account Director | Edelman, Vancouver

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou